Services
News and Feature Writing; Book Writing
With 20 years’ experience in media, including more than 13 years in a 24-hour newsroom, Jessica is an agile journalist with a sharp news sense and skills in SEO and audience analytics. Specialising in food writing and reviews, she is a respected voice in hospitality and brings a robust network of contacts. She also crafts compelling long-form features for digital publications, magazines and books. For a brief example of works, see here.
Services include:
News and long-form feature writing;
Book writing;
Restaurant reviews;
Opinion pieces;
Copyediting and proofreading.
Media Consulting; Tourism & Hospitality PR
Jessica blends her media expertise with a passion for food and hospitality. She works directly with restaurants, chefs, food producers and brands to refine their messaging and build stronger connections with their target audience. From menu design to PR consulting, Jessica offers tailored solutions that amplify your story and help your business grow.
Services include:
Media consulting: how to get covered in local media and manage interviews;
Digital copy (website, social) that hooks people in;
Menu wording and grammar (yes, it matters);
How to best position yourself for a restaurant review;
Navigating influencers;
Event advice.
Copywriting and Content Creation
Jessica crafts copy with authenticity and accuracy, allowing businesses to connect more meaningfully with their audience. From website copy to EDMs and social captions, words matter. With experience in tourism public relations, she also provides expertise and copy for promotional materials such as the McLaren Vale and Fleurieu Coast Visitor Guide.
Services include:
Website copy;
Social media content and strategy support;
Cookbooks, chef bios and brand stories;
Brochures, press kits and other promotional materials.
Editorial Project Management
As the former head of News Corp SA’s Lifestyle, Food & Wine division, Jessica is adept at leading high performing teams and developing marketing-adjacent editorial campaigns. She takes a multi-faceted approach to projects and balances creative vision with deadlines. Examples include The Advertiser Food Month campaign, and leading SA in the delicious.100 list of best restaurants.
Services include:
Developing editorial campaigns that align with business goals;
Assisting with event coordination;
Leading teams in-person or remote;
Curating talent for food-based events.
Hosting and Presenting
From live Q&As for special dinners to MC duties at food events, Jessica brings warmth and expertise to every stage. She is available for hosting panels, moderating discussions, and leading events that require engaging, thoughtful dialogue.
Services include:
Panel moderation and live discussion;
Hosting ticketed dinners as part of festivals;
Q&As with chefs and food identities.